(Self-Initiatied, Branding, Corporate Identity)

A self-initiated project, where the brief was to create an identity for a renewable energy company titled 'Purify'.

I wanted to portray the feeling of 'freshness' and energy within the logo. although it did take me a few cups of herbal tea (I don't drink coffee) and a binful of unwanted sketches, I feel that I have portrayed all the relevant feelings within the logo that i intended to very well, from the assortment of light 'naturistic' colours to the abstract 'swooshes' which represent energy.